WHAT IS PIXSEE
‘Pixsee is the worlds most advanced video categorisation technology. It enables content owners to accurately define, categorise and surface relevant “long or short form content” for brand advertisers to connect with consumers’
By 2020, Cisco forecasts that there will be 65 trillion images and 6 trillion videos uploaded to the web – that’s a lot of trillions! The vast majority of this content contains no meaningful metadata and cannot be understood by machines and so cannot be harnessed by brands. Pixsee can unlock this data because unlike other systems, Pixsee doesn’t ‘read’ – Pixsee SEES.
-
Consumers process visual content 600,000 times faster than text
-
The average person will retain just 10% of what they hear, only 20% of what they read but will remember up to 80% of what they see
-
90% of information transmitted to the brain is visual
-
Visual content is shared online 3x faster than textual content
PIXSEE PRODUCTS
‘We build amazing products that solve real problems in the advertising industry’
Our team are focused on building MadTech that is capable of looking inside and understanding video and images.
For the first time, all visual content could be considered as having advertiser value, and ultimately becoming a tradable commodity.
Whether it be through a 6 second loop shared on Vine or a 20 second Snapchat video, brands need to connect with their consumers now more than ever. As social media evolves, it is crucial that businesses learn how and where they can most effectively achieve consumer connectivity.
By understanding the context of a video or image that a consumer is exposed to, brands can attain the knowledge and insight that they require to make their marketing communications more effective.
THE SCIENCE BEHIND PIXSEE
‘Pixsee quite literally sees and categorises video and image content’
Combining CNN (Convolutional Neural Networks) with proprietary image recognition protocol, Pixsee revolutionises image recognition by not requiring metadata; instead Pixsee quite literally SEES and understands each image (similar to the way humans process images) before automatically categorising it into meaningful marketing taxonomies. With video Pixsee goes much further, in that it understands not only the images in the video – but has the intelligence to understand the CONTEXT of the video. Built to be versatile and platform-agnostic, Pixsee is able to solve a multitude of industry issues including:
-
-
Visual Content Analysis
-
Video Brand Safety
-
Automated Tagging
-
-
-
Website Visual Analysis
-
Campaign Targeting
-
Planning/analytics
-
-
Logo Detection
-
CONNECT
Whether you’re an advertiser, brand, publisher or something in between, let’s get the conversation started.
PHONE: +44 203 627 6431
PIXSEE TECH
4th Floor,
Grant House,
56-60 St John Street,
London
EC1M 4HG